February 15, 2026
Marketing to the Sandwich Generation: Reaching Adult Children
Families searching for care options start with search. Whether they use Google, local search, or AI assistants like ChatGPT, your community needs to be visible. sandwich generation senior living is how you get there.
Why This Matters for Senior Living
Memory care and assisted living communities compete for the same families. When someone searches for care options, the communities that appear first get the inquiries. SEO helps you show up when it matters most.
Key Considerations for 2026
The search landscape is changing. AI Overviews, answer engines, and generative AI are reshaping how people find information. Communities that optimize for both traditional search and AI-driven discovery will have an edge.
- Traditional SEO still matters. Google remains the primary search engine for local and commercial queries.
- Local SEO is critical. Google Business Profile, citations, and location-specific content help you rank in your market.
- AI readiness is emerging. Clear, structured content helps AI assistants recommend you when families ask questions.
Next Steps
Ready to grow visibility? Request a strategy call.